Life is good Coffee Brings Good Vibes to NYC’s Morning Commute 8,000 cups of coffee, live music and giveaways at Penn Station, March 6, 7 a.m. - noon

Life is good, the lifestyle brand committed to spreading the power of optimism and helping kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation, is bringing the good vibes to Penn Station with free cups of Life is good coffee. This Thursday, March 6, the “Life is good Loft” will help more than 8,000 commuters greet the morning with delicious coffee, live music from New York-based singer-songwriter Dan Mills, giveaways and $1 off coupons for future Life is good coffee purchases.

Life is good has partnered with The J.M. Smucker Company (NYSE: SJM), the family of iconic brands that has been bringing families together to share memorable meals and moments for more than 115 years, to provide consumers with a delicious, high-quality home brew  coffee option. Made with 100 percent Arabica beans, Life is good coffee is UTZ-certified to promote sustainable farming and is available in three smooth roasts and two unique flavors:

·         Happy Medium™ – A harmonious compromise of light and dark roasts crafted to help you find and savor a deliciously even state of mind

·         S’more to Love™ – A rich campfire classic that features melty chocolate, graham cracker and fluffy marshmallow flavors

·         Dark & Daring™ – A big and bold blend that knocks your socks off

·         Banana Bread Bliss™ – A surprising blend of bananas and brown sugar that delivers the comforts and coziness of home

·         Light Hearted™ – A smooth, mild, light-bodied taste that’s the perfect way to start the day

“Life is good is excited to bring free coffee to busy commuters where they need it most—on their way to work,” said Bert Jacobs, Chief Executive Optimist for Life is good. “The Life is good team will be at Penn Station Thursday morning helping New Yorkers stay warm, stay positive and find the good in their morning commute.”

The “Life is good Loft” will also provide consumers with opportunities to win prizes by encouraging them to strike their best coffee routine poses and post their pictures to Twitter and Instagram using #LifeisgoodCoffee. Can’t make it to Penn Station? Snap a photo of your morning coffee routine at home or on the go and post it using #LifeisgoodCoffee for a chance to win a custom coffee prize pack. Winners will be randomly selected on Twitter and Instagram.

Life is good gourmet coffee retails for $7.99 for an 11-ounce bag and is available at grocery stores nationwide and at Lifeisgood.com.